Dana White Net Worth: The Man Behind UFC’s Massive Success

Dana White is a remarkable American businessman and sports promoter who has left an indelible mark on the world of MMA. As the President of the Ultimate Fighting Championship (UFC), Dana White has played a pivotal role in shaping the organization into a powerhouse on a global scale. Dana White net worth has surpassed $500 million in 2023; he not only stands as a prominent figure in the MMA industry but also ranks among the wealthiest individuals in the realm of sports.

Dana White’s unwavering dedication and entrepreneurial spirit have propelled him to great heights, solidifying his position as a trailblazer in the world of combat sports. Discover the remarkable story of Dana White’s rise to success and his significant impact on the UFC’s incredible growth.

Dana White Net Worth Stats – 

NameDana Frederick White Jr.
Age (2023)53 years
Net Worth (2023)$500 million
Source of WealthCombat Sports
Salary$20 million
ResidenceLas Vegas, Nevada
CitizenshipUnited States
Marital StatusMarried
Date of BirthJul 28, 1969 (53 years old)
Place of BirthManchester
ProfessionBusinessperson, Promoter, TV producer
NationalityUnited States of America

Dana White’s Early Life: From Small-Town Beginnings to the Fight Business

Born on July 28, 1969, in Manchester, Connecticut, Dana White’s early life was marked by resilience and a drive for success. Raised by his mother and her family, he spent his formative years in Ware, Massachusetts. It was during this time that White’s entrepreneurial spirit began to take shape.

After moving to Las Vegas in his youth, White attended Bishop Gorman High School, where he would later cross paths with Lorenzo Fertitta, a future business partner. Despite his disinterest in formal education, White found his passion in boxing, training alongside Golden Gloves champion Peter Welch. This led to the establishment of a boxing gym in Boston, where he honed his skills and developed an ambition for the fight business.

The decision to leave Boston and return to Las Vegas was driven by a troubling encounter with mobster Whitey Bulger and his associate Kevin Weeks. Faced with a threat over unpaid debts, White quickly relocated, embracing the vibrant fight scene in Las Vegas. There, he continued his ventures in boxercise gyms and immersed himself in the world of mixed martial arts, becoming a manager for notable fighters such as Tito Ortiz and Chuck Liddell.

These early experiences would shape the trajectory of Dana White’s life, leading him down a path that would ultimately propel him to become the President of the Ultimate Fighting Championship (UFC) and transform the organization into a global phenomenon.

Dana White net worth

Dana White’s Career: Building the UFC Empire and Expanding Beyond

Dana White’s career took a momentous turn when, as a manager for fighters Tito Ortiz and Chuck Liddell, he learned that the Ultimate Fighting Championship (UFC) was up for sale. Seizing the opportunity, White connected with childhood friend Lorenzo Fertitta, and together they acquired the UFC in 2001 for $2 million. White was appointed as the company’s president, inheriting a brand stripped of its assets. With his strategic leadership, the UFC transformed into a highly successful enterprise, with gross revenues reaching $600 million in 2015. In 2016, Zuffa, the parent company of the UFC, was sold to a consortium of investors for $4.025 billion, and White retained a 9% ownership stake.

White’s influence expanded as he signed a new contract in 2019 to remain president of the UFC, coinciding with the UFC’s deal with ESPN. Under his leadership, new ventures emerged, including Dana White’s Contender Series, showcasing up-and-coming fighters. Beyond the world of MMA, White ventured into boxing, co-promoting the historic Mayweather vs. McGregor bout in 2017. However, his plans to incorporate boxing into the UFC portfolio have since shifted, recognizing the challenges of the boxing industry. In an unexpected move, White also entered the realm of slap fighting with the creation of Power Slap, a competition that debuted in January 2023. However, as per latest reports, it was canceled by TBS. 

Dana White Net Worth 2023 and Expanding Wealth

As of 2023, Dana White net worth is reported to be $500 million. Dana White’s annual salary amounts to an impressive $20 million. White’s significant net worth is primarily attributed to his successful tenure as the President of the Ultimate Fighting Championship (UFC). Under his leadership, the UFC grew into a global MMA powerhouse, attracting investors who bought his stake in the company for a staggering $4.025 billion. This transaction solidified White’s millionaire status at the age of 46 and seriously bumped up Dana White net worth 2021 to the current impressive figure of $500 mil!

Beyond his involvement in the MMA industry, White actively invests in various assets such as real estate, luxury cars, fine art, high-value collectibles, and stocks. These investments contribute to the continuous growth of his wealth and diversification of his portfolio. With his entrepreneurial spirit and astute financial decisions, Dana White continues to expand his wealth and make a significant impact in both the sports and business worlds.

Dana White Contender Series

In May 2017, it was announced that Dana White would host the Dana White Contender Series, an American Mixed Martial Arts promotion available exclusively on UFC Fight Pass. The show provides a platform for up-and-coming fighters to showcase their skills and potentially earn a spot in the UFC. The inaugural event took place on July 11, 2017, at the UFC headquarters in Las Vegas.

Dana White’s Family and Personal Life

Dana White married Anne White in 1996, and they have two sons, Dana Jr. and Aidan, as well as a daughter named Savannah. While White prefers to keep his personal life private, it is known that his wife was a high-school friend.

In 2012, White revealed his diagnosis of Ménière’s disease, attributing it partly to a past fight. He later addressed his health issues, including high triglyceride levels, sleep apnea, and leg pain, by adopting a keto diet, which improved his condition.

During the 2016 presidential campaign, White showed strong support for Donald Trump, delivering a speech at the Republican National Convention. He continued his endorsement during Trump’s 2020 reelection campaign, highlighting Trump’s early support for the UFC and hosting events at his properties.

White made substantial donations for noble causes. In 2010, he contributed $50,000 towards a liver transplant for Tuptim Jadnooleum, the daughter of a Tiger Muay Thai instructor. Additionally, in 2011, he donated $100,000 to renovate his former high school.

Dana White’s Luxurious Lifestyle

Dana White enjoys a lavish lifestyle with an estimated Dana White net worth of $500 million. He owns several extravagant mansions in Las Vegas, including properties in the Tournament Hills enclave. White has also expressed interest in purchasing a house or condo in Abu Dhabi due to the increasing presence of UFC events in the region.

Check out some of Dana White’s possessions –

  • 3 Mansions
  • Set of 16th Century Samurai Armor
  • Samurai Armor
  • Complete Skull of a Saber Tooth Tiger
  • Two Japanese Samurai Swords
  • Bombadier Jet
  • Datsun B210 – First Car
  • 1969 Chevy Camarro
  • 1969 Ford Bronco
  • 1971 Plymouth Barracuda
  • 2012 Range Rover
  • 2014 Bentley
  • Cadillac Escalade ESV
  • Ferrari Testarossa
  • Land Rover Defender V8
  • BMW M6 (2)
  • Ducati Motorcycle
  • MV Augusta Motorcycle
  • Harley Davidson Motorcycle
  • Nobuyoshi Araki Photo

Dana White’s Endorsements and Charitable Work

While not associated with regular brand endorsements, Dana White has been seen promoting “Howler Head,” a whiskey brand owned by Steve Lipp. Additionally, White has been involved in charitable activities, including donating $100,000 to Dustin Poirier’s charity and contributing funds for a liver transplant and victims of the Las Vegas shooting. He has also raised money for The Woodruff Family Foundation through the sale of UF-SEA t-shirts.

Dana White net worth

Dana White Controversies

In 2009, Dana White used derogatory and explicit language towards reporter Loretta Hunt, who ran a report that upset him. He made anti-gay slurs when referring to the sources of her reports. GLAAD called for White and the UFC to apologize for the anti-gay slur, which he subsequently did.

White faced a sex-tape scandal in which an exotic dancer allegedly recorded a sexual encounter with him in Brazil around 2014 without his consent. The stripper claimed that she had been involved with White for months during his marriage. The stripper’s live-in boyfriend attempted to extort money from White, leading to a criminal case against him. In April 2020, a civil suit was filed against White, alleging that he offered money to persuade the boyfriend to plead guilty. White denied these allegations, and the lawsuit was dismissed in October 2020.

Dana White is known to be a recreational gambler, particularly in high-stakes blackjack and sports betting. He has been limited from playing at multiple casinos in Las Vegas due to his gambling activities. White stated that he plays $75,000 per hand in blackjack and often leaves if he wins a significant amount early on. He once placed a $1 million bet on a boxing match in 2007, which resulted in a loss.

During a New Year’s Eve party in 2022 at a nightclub in Cabo San Lucas, Mexico, Dana White and his wife Anne were filmed arguing and engaging in a physical altercation. Both admitted to their actions and apologized, attributing them to the excessive consumption of alcohol. The incident drew criticism, with the California Legislative Women’s Caucus calling for White’s dismissal and sending a letter to the CEO of Endeavor, the company that owns the UFC.

Historic Merger of Endeavor and WWE

The inevitable collision of wrestling and MMA has arrived with the merger of Endeavor and WWE, marking a significant moment for both sports. Dana White and Vince McMahon, two iconic figures behind UFC and WWE respectively, will unite under the leadership of Endeavor’s Ari Emmanuel and Mark Shapiro.

The new company, yet to be named, will be majority-owned by Endeavor, holding 51 percent, while WWE shareholders will retain 49 percent. With WWE’s valuation at $9.3 billion and UFC’s worth at $12.1 billion, the merger brings together immense power and potential.

The formal announcement took place in April 2023, and while the deal is set to close later in the year, the excitement is already palpable. Led by Emanuel as the chief executive and McMahon as the executive chairman, the vision is clear: to create a larger, more successful version of the UFC.

Describing it as “UFC 2.0,” Emanuel sees the rare and finite opportunity in combining the scale and assets of WWE with the ambition to revolutionize the world of combat sports and entertainment. This development can have a serious positive impact on Dana White net worth, considering how much money he is set to make.


Q: What is Dana White’s height?

A: Dana White is approximately 5’11” tall.

Q: Has Dana White been involved in any controversies?

A: Yes, Dana White has been involved in several controversies throughout his career, including using derogatory language towards a reporter, being accused in a sex-tape scandal, and a physical altercation with his wife during a party.

Q: Is Dana White a gambler?

A: Yes, Dana White is a recreational gambler who enjoys playing high-stakes blackjack and betting on sports.

Q: How many children does Dana White have?

A: Dana White has three children, two sons named Dana Jr. and Aidan White, and a daughter named Savannah White.

Q: Did Dana White apologize for his controversial actions?

A: Yes, Dana White apologized for his use of derogatory language and anti-gay slurs, as well as for his involvement in the physical altercation with his wife, attributing it to the consumption of alcohol.

Q: Does Dana White own UFC?

A: Not entirely. Dana White owns 9% of the UFC, as revealed during the purchase of the company by Endeavor in 2016.

Q: How much did Dana White sell the UFC for?

A: Dana White and a group of investors led by Endeavor bought UFC from Zuffa, LLC for $4.025 billion in July 2016, marking it as the largest-ever acquisition in sports at that time.

Q: What is Dana White’s net income?

A: According to Celebrity Net Worth, Dana White’s salary is estimated to be at least $20 million per year.

Q: Does Dana White own WWE?

A: No, Dana White does not own WWE. However, the parent company of the UFC, Endeavor, has bought WWE and plans to merge the two brands to create a new sports entertainment company. Dana White will continue as the president of the UFC, while Vince McMahon will retain his role as the executive chairman of the WWE.

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