Snoop Dogg Net Worth And His Multi-Faceted Success

Snoop Dogg is one of the iconic faces of the music industry and he seems to shine in everything he sets his mind on. It comes as no surprise that Snoop Dogg net worth reached $160 million and it keeps growing through his interesting projects. But if you are curious to find out how he got to this incredible success, keep reading because we will unveil it all for you! 

Snoop DoggInformation
Real nameCordozar Calvin Broadus Jr
BirthdayOctober 20, 1971
BirthplaceLong Beach, California
Networth$160 million
SpouseShante Taylor (married in 1997, renewed vows in 2008)
ChildrenCorde (1994), Cordell (1997), Cori (1999), Julian Corrie (1998), Grandfather to one
Notable Albums“Doggystyle” (1993), “Doggfather” (1996), “Tha Last Meal” (2000), “Bible of Love” (2018), “I Wanna Thank Me” (2019), and many more
Career HighlightsGrammy Awards, Hollywood Walk of Fame, Inducted into WWE Hall of Fame
Business VenturesCannabis industry, esports league “Gangsta Gaming League,” wine brand “Snoop Cali Red,” various commercial endorsements

Snoop Dogg Net Worth

Meet the multi-talented Snoop Dogg, hailing from the sunny West Coast! He’s not just a rapper; he’s also a singer, songwriter, producer, media personality, entrepreneur, and actor, and he’s rocking a cool $160 million in the bank.

Snoop burst onto the music scene back in the early 1990s, thanks to a fateful encounter with the legendary Dr. Dre. You might remember him from Dre’s solo debut album, “The Chronic.” Well, that exposure catapulted Snoop Dogg into his stardom, and in 1993, he dropped his debut album, “Doggystyle.” It was a monster hit, going quadruple platinum and turning him into a household name. His smooth, laid-back vocals and clever lyrics made him a key player in the emerging G-funk genre.

Snoop Dogg speaks onstage during TechCrunch Disrupt SF 2015 on September 21, 2015 in San Francisco, California.

What Added to Snoop Dogg Net Worth?


If you’ve got your heart set on getting Snoop Dogg to drop a verse on your track, be prepared to open up your wallet! The rap superstar has spilled the beans, and it turns out he charges a cool $250,000 for a 16-bar verse.

When it’s time to shoot the music video, you’ll need to dig into your pockets again, because Snoop’s asking for another $250,000. And just to keep things snappy, you’ve got an hour to get that camera rolling! 


In the summer of 2022, Snoop Dogg introduced his kids’ YouTube channel, Doggyland.

As of now, Doggyland has gathered an impressive 322,000 subscribers. You might be wondering, how much can someone earn from YouTube? Well, on average, YouTubers make about $0.018 for each view, or $18 for every 1,000 views. So, with a total of approximately 39.7 million views on the channel, Snoop Dogg has brought in around $714,600 from the platform.

Death Row Records

In February 2022, Snoop Dogg made a significant move by acquiring Death Row Records in a deal struck with MNRK Music Group, a private equity firm linked to Blackstone. This noteworthy transaction was estimated to be worth around $50 million.

However, it’s important to note that the deal did not include the rights to the music of Dr. Dre and Tupac Shakur. According to Billboard, Death Row Records was pulling in an estimated annual revenue of about $15 million with their albums in the mix. Without Dr. Dre and Tupac’s albums, that estimate drops to approximately $6 million per year, with a significant contribution coming from Snoop’s albums, accounting for about a third to half of that figure. 

Dog Gone Trouble

We don’t have the exact figures on how much Snoop earned for lending his voice to a doggy version of himself in “Dog Gone Trouble”. But here’s an interesting tidbit: Since the movie premiered directly on Netflix, it’s probable that Snoop negotiated a more substantial upfront payment than he might have received for a film released in theaters.

Skechers commercial

Snoop Dogg recently teamed up with his close friend Martha Stewart for a fun Skechers commercial during the 2023 Super Bowl. While the exact amount he pocketed for this gig remains a secret, it’s worth noting that the ad had a hefty estimated price tag of $7 million to air during the fourth quarter of the big game. Besides his appearance, Snoop probably earned an extra paycheck for the use of his hit song “Who Am I (What’s My Name)?” in the commercial.

Snoop Dogg during a live performance


Snoop Dogg took on a unique role in the 2013 animated film “Turbo.” He lent his voice to a character named Smoove Move and even contributed a song to the movie’s soundtrack. While we don’t have the exact figures on his earnings for this project, it’s worth noting that “Turbo” faced some challenges in recouping its costs after factoring in marketing expenses. So, any potential backend deals he may have had might not have turned out as lucrative as hoped. Nevertheless, Snoop enjoyed the experience.


It might surprise you, but Snoop Dogg has earned himself a spot in the prestigious World Wrestling Entertainment (WWE) Hall of Fame! He’s more than just a spectator; he’s actively involved with WWE, promoting their events, appearing in their video games, and even stepping into the ring for a few matches. He mentioned that his income from WWE doubled after he ventured into working with one of their competitors, All Elite Wrestling (AEW).

The Super Bowl

Just like every other Super Bowl Halftime Show performer, Snoop Dogg didn’t receive a paycheck for his unforgettable performance during the 2022 big game. However, the sight of him doing a full-blown Crip walk at an NFL event was truly priceless and made the show even more memorable! 

Early Life 

Snoop Dogg, born Cordozar Calvin Broadus Jr., came into the world on October 20, 1971, in the sunny city of Long Beach, California. Now, you might think his birth father was Cordozar Calvin Broadus Sr., but here’s the twist: Snoop’s biological father was named Vernell Varnado. When Snoop was just three months old, his parents, Vernell and Beverly, parted ways. Shortly afterward, Beverly tied the knot with a man named Cordozar Calvin Broadus.

Now, young Cordozar earned himself the moniker “Snoopy” because he was a huge fan of the beloved Peanuts cartoon character. His journey into the world of music started at a young age when he sang and played the piano at the Golgotha Trinity Baptist Church.

As a kid, Calvin did his part to support his family, selling candy, delivering newspapers, and bagging groceries. Even though his mom tried her best to keep him involved in the choir and on the football field, steering him away from street life and gang affiliations, Snoop eventually found himself drawn to a different path during his teenage years. He became a member of the Rollin’ 20s Crips gang from the Eastside of Long Beach. Unfortunately, not long after high school graduation, he faced legal troubles, getting arrested for cocaine possession. This led to a turbulent three years, during which he found himself frequently in and out of jail or prison. 

Music Career 

Snoop Dogg’s journey through the music and entertainment world is a fascinating one. He started with his cousins Nate Dogg and Lil’ 1/2 Dead, along with his friend Warren G, recording homemade tapes. Back then, they went by the name 213, representing the area code of Long Beach at the time.

One pivotal moment came when Dr. Dre got hold of one of Snoop’s early freestyle songs called “Hold On” from a mixtape. Dr. Dre was so impressed that he not only invited Snoop to audition but also introduced him to The D.O.C., an affiliate of NWA, who played a crucial role in teaching Snoop the art of structuring lyrics, building verses, hooks, and choruses.

Snoop with wife Shante

Snoop’s debut album, “Doggystyle,” produced by Dr. Dre and released in 1993 under Death Row Records, made a monumental splash. It debuted at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts. The album spawned hit singles like “What’s My Name?” and “Gin & Juice.” His next album, “Doggfather,” released in 1996, also made a chart-topping debut.

For his subsequent three albums, Snoop ventured beyond Death Row Records and signed with No Limit Records. This phase included albums like “Da Game Is to Be Sold, Not to Be Told” (1998), “No Limit Top Dogg” (1999), and “Tha Last Meal” (2000). His journey continued with shifts to Priority/Capitol/EMI Records in 2002 and Geffen Records in 2004, releasing albums like “Paid tha Cost to Be da Boss,” “R&G (Rhythm & Gangsta: The Masterpiece),” “Tha Blue Carpet Treatment,” “Ego Trippin,” “Malice ‘n Wonderland,” and “Doggumentary.”

Snoop’s talents extend beyond music. He’s dedicated to coaching youth football leagues and high school teams. In 2009, he took on the role of chairman at Priority Records under EMI. An interesting twist occurred in 2012 when he embraced Rastafarianism after a trip to Jamaica and adopted the name Snoop Lion. This phase led to a reggae album, “Reincarnated,” along with a documentary of the same name about his experiences in Jamaica.

By 2015, he reverted to his original moniker, Snoop Dogg, and released “Bush.” In 2018, he announced his conversion to Christianity and dropped his first gospel album, “Bible of Love.” His seventeenth solo album, “I Wanna Thank Me,” followed in 2019.

Snoop’s versatile career extends into the world of film, where he’s directed adult films under pseudonyms like Michael J. Corleone and Snoop Scorsese. He’s graced television and film screens, both as himself and in fictional roles. Hosting various shows like “Doggy Fizzle Televizzle,” “Snoop Dogg’s Father Hood,” “Dogg After Dark,” “WrestleMania,” and “Snoop and Martha’s Potluck Dinner Party” has added more layers to his entertainment portfolio.

Snoop is no stranger to endorsements, representing brands like Boost Mobile, Chrysler 200, Orbit Gum, and St. Ides. He’s even ventured into the world of malt liquor with “Snoop Dogg’s footlong hot dogs,” founded the Snoop Dogg Board Company, and launched multiple clothing lines. In 2020, he introduced “Snoop Cali Red” wine in partnership with the 19 Crimes brand, although it faced challenges in sales performance.

His influence extends into the world of esports with the creation of the “Gangsta Gaming League” in 2019. In March 2022, he joined FaZe Clan as a member of their Board of Directors, although he later resigned from this position in March of the following year.

In 2023, Snoop Dogg took an exciting step by joining an investment group led by businessman Neko Sparks to explore the purchase of the Ottawa Senators, a National Hockey League team. His journey through the worlds of music, entertainment, and entrepreneurship continues to be as dynamic and diverse as his talent and interests. 

Personal Life

On June 12, 1997, Snoop tied the knot with his high school sweetheart, Shante Taylor. However, in May 2004, they decided to part ways and filed for divorce. Despite this rough patch, they later found their way back to each other and, in January 2008, renewed their wedding vows. Together, they’ve raised three children: two sons named Corde (born in 1994) and Cordell (born in 1997), and a daughter named Cori (born in 1999).

Snoop doing what he loves best

In addition to his children with Shante, Snoop also has a son named Julian Corrie Broadus (born in 1998) from a previous relationship with Laurie Holmond. In 2015, Snoop celebrated becoming a grandfather when Corde welcomed a son with his girlfriend, Jessica Kyzer. However, they also faced the heartbreaking loss of another son who passed away just ten days after birth in September 2019.

When it comes to Snoop’s image, you can’t miss his long-standing association with cannabis. He’s been a devoted cannabis enthusiast from the early days of his career, and it’s become a trademark of his persona.

Real Estate

Back in 2007, Snoop Dogg decided to part ways with his impressive Mediterranean-style home in Claremont, California. This spacious residence boasted eight bedrooms and covered a generous 6,527 square feet. He sold it for a cool $1.83 million, a significant increase from the $660,000 he originally paid for it when he bought the house in 1994.

In addition to his former Claremont property, Snoop also owns another charming home in Diamond Bar, California. This cozy abode features four bedrooms and spans 3,808 square feet. He acquired it for a reasonable $720,000, and today, its estimated value stands at around $1.7 million.

Final thoughts 

In wrapping up our journey through the remarkable life and career of the one and only Snoop Dogg, it’s clear that his influence spans far beyond the realms of music. As for Snoop Dogg’s net worth, which stands at a staggering $160 million, it’s not just a number; it’s a testament to a legendary career built on creativity, resilience, and a whole lot of fun.

FAQs on Snoop Dogg net worth

Q1: How much is Snoop Dogg’s net worth in 2023?

A1: Snoop Dogg net worth 2023 stands at an impressive $160 million.

Q2: Is Snoop Dogg a billionaire?

A2: Snoop Dogg iss not a billionaire. His wealth primarily comes from his successful music career and various business ventures. Snoop Dogg net worth is $160 million.

Q3: How is Snoop Dogg so rich?

A3: Snoop Dogg’s wealth comes from his music career, which includes album sales, concerts, and royalties. He has also ventured into businesses, such as cannabis products, and made investments in the entertainment industry, contributing to his financial success.

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